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Victoria’s Secret Does Not Love My Body

by KristenS on December 12, 2011

in Self & Body

“I Love My Body.”

I saw it on the twelve-foot-tall window poster at a local Victoria’s Secret this summer.

My first thought was, Wow, how refreshing! Victoria’s Secret is finally acknowledging that there are women in existence who are not a size two, or precisely 5’10″, with a 20-inch waist, who wear a 32 C… and these women are gorgeous and desirable, and they want to feel like sex goddesses sometimes, too!


I could not have been more mistaken.

A little annoyed, I took out my phone, snapped a picture, and quipped to the Twitterverse: When Victoria’s Secret starts featuring models with realistic body proportions, I’ll start to consider purchasing their lingerie.

Time passed, and I had all but forgotten about the “I Love My Body” poster until a few days ago when, thanks to Facebook, I realized the annual Victoria’s Secret Fashion Show was being aired. I saw multiple female friends of mine posting about their “Pink” parties, celebrating the spectacle.

But there was one status update that stood out; a friend of mine posted a link to a Huffington Post article, which detailed the diet of the Angels in preparation for the Fashion Show. The most striking quote:

She sees a nutritionist, who has measured her body’s muscle mass, fat ratio and levels of water retention. He prescribes protein shakes, vitamins and supplements to keep Lima’s energy levels up during this training period. Lima drinks a gallon of water a day. For nine days before the show she will drink only protein shakes – “no solids”. The concoctions include powdered egg. Two days before the show she will abstain from the gallon of water a day, and “just drink normally”. Then, 12 hours before the show she will stop drinking entirely.

I ate more solid food at breakfast today than the Victoria’s Secret Angels have had for the past week and a half.

Reading this article got me a little agitated, to say the least. I had to rant.

My husband asked me if I wanted to skim through the Fashion Show and see what it was all about, since, as he’s well aware, I have made the conscious decision to never, ever watch it before now. I very reluctantly agreed.

I sat on the couch, in my sweats, with a ratty notebook and a pen on my lap, ready to jot down a couple outstanding quotes or something like that. I’m really not sure what I expected, but what I got blew me away.

First of all, every Angel’s body is identical. Their hair styles are exactly the same.


It’s the most bizarre thing – the only way to distinguish between these girls is by skin color.

During the breaks, they played pre-recorded footage of the Angels preparing for the Fashion Show, or talking about each other, or performing various other tasks that made them seem like real people, despite the fact that not a single one of them could have stood, legs parallel, and forced her thighs to touch each other.

At one point, two Angels sorted through old photos of themselves.

The audience got to see close-ups of their awkward middle school haircuts and toothy grins, the Angels joking about the girls they used to be.

Laughing, one of them mocked the fact that she used to want to be a doctor or a professional soccer player. She then made fun of her friend for wanting to be a marine biologist when she was younger.

My jaw dropped in disbelief. This young woman was actually making fun of herself, and her fellow Angel, because they used to have dreams of curing the sick, researching and working with some of the most fascinating creatures on the planet, and becoming role models for aspiring female athletes everywhere.

They gave up those dreams in favor of liquid diets that put them on the brink of starvation, so they could strip down to their underwear and strut down a glittered runway in sky-high heels, very realistically an item for sale, in front of thousands upon thousands of men who lust after them, and thousands upon thousands of women who either idolize or abhor them.

One of the girls then said it. Words that will remain with me forever. The moment that broke my heart and literally brought me to tears.

It’s like a childhood dream, and little girls are gonna be looking at us going, ‘One day I hope I’m an Angel!’ And they will be! Some of them will be! Someone who’s watching this right now will be an Angel.

It was like a slap in the face. Here are two women, who were at one time so bright and ambitious that they wanted to tackle some of the most difficult career paths out there, who now want nothing more than to be revered for being as thin as humanly possible.

I went from simply disliking them for trying to convey to women everywhere that “beauty” means being a size two or smaller, to being absolutely furious at them for aiming that exact message at little girls.

According to an Esquire magazine survey of women (women!), Christina Hendricks was recently dubbed “The sexiest woman alive.”


She won this poll over Adriana Lima, who is a Victoria’s Secret Angel.

Christina Hendricks, according to her size, would never even be considered to walk down the Angels’ runway, and yet, according to the majority of women, she is far more beautiful than one of the women who is.

This is the woman for whom the term “blonde bombshell” was coined:


Based on her thighs alone, Marilyn Monroe would never have been a Victoria’s Secret model.

So how has her beauty withstood the test of time?

Could it be that real women want to emulate and look up to someone with whom they can identify, in size and looks, instead of a gaggle of impossibly thin models, who are nearly indistinguishable from one another?

I don’t have a single positive thing to say about Victoria’s Secret. I thought they might be coming around when I saw that poster this summer, but instead of changing their lineup of models to fit the (seemingly obvious) implications of the slogan, “I Love My Body,” the company swept the entire campaign under the rug and kept the waif brigade.

If you search the phrase on their website, it will yield absolutely no results.

There is nothing realistic or responsible about the way Victoria’s Secret portrays women. It’s appalling to me that an Angel can so wholeheartedly and enthusiastically encourage “little girls” to become the type of woman who perpetuates this unhealthy ideal of what a woman should look like.

I eat food. Real food. Solid food. I don’t count on vitamins and supplements for my energy; I count on burgers, pasta, chocolate, and coffee. I am seven inches too short and several sizes too big in the hips and too small in the breasts to be deemed beautiful enough to walk down a runway in my underwear and a pair of wings. I have stretch marks on my stomach and dimples under my butt and bags under my eyes, but you know what, Victoria’s Secret?

I truly do love my body!

Continue the conversation online, join the Curvy Girl Guide Community now!

Vanessa September 21, 2012 at 2:17 am

I read somewhere once that a scientific study found that what guys are attracted to on an instinctive basis is an hourglass silhouette. That could mean either a very skinny girl with a small rib cage and wide hips (I suggest you do a quick google images search of Candice Swanepoel – dear GOD that girl has curves!) or a thicker girl whose waist is much smaller than her bust or hips (think Marilyn Monroe or Kim Kardashian). From there I’m sure it goes to personal preference, for example, a lot of guys prefer the toned athletic bodies of the VS models, and there have also been plenty of guys who go for the girls with a higher body fat percentage. But what you rarely see is men who are attracted to women who are curveless, which can be a skinny girl with a broad rib cage and narrow hips, or an overweight apple-shaped woman, who tend to have large stomachs but flat butts/hips simply because of where their bodies store fat (not that I’m saying either of these last two types can’t also be beautiful!).

Personally, I am 5’6 and 115 lbs naturally, and am pear-shaped with a touch of scoliosis (which has made me very observant of ribcages/hips!). I do not feel insecure about my body, even surrounded by very pretty women with very pretty bodies! Either they can’t help it, or they work hard for it – nothing wrong with either! There are much fewer skinny women who starve themselves in reality than thicker women would care to believe. There are also thicker girls who work out obsessively in order to keep their backsides toned! It really varies! I feel like women who try to knock others down for being too skinny or too chubby are really just reacting to their own insecurities. I think what’s important is being healthy, and that usually involves being in your BMI range, though that doesn’t necessarily mean everything for all individuals. For the record, I think what’s most beautiful is an hourglass figure whether it be skinnier or thicker – Candice Swanepoel, Marissa Miller, Marilyn Monroe, and Kim Kardashian are all very gorgeous women, so it really just becomes a personal preference, not a “thicker is better/skinnier is better” war.

I would also like to add that I have often been scoffed at by girls who are clearly much too heavy for their BMIs and they have, quite ironically, accused me of not being as “healthy” as them. Tha fuq? Last time I checked, obesity-related health problems are the number TWO cause of death in the US! Yes, it is unhealthy to be anorexic or bulemic. It is also unhealthy to be OVERweight though, so can we please stop pretending that women too heavy for their BMIs are somehow healthy simply because it is what’s average in America now? As someone who almost lost her – love her but very overweight – mother to a heart attack, think of the children! Anyway, something to think about! Let’s stop hating on each other because we’re insecure and focus on being healthy!

Also, to those claiming that EVERY attractive model is the result of photoshop, you should watch Candice Swanepoel’s workout videos on youtube – obviously NOT photoshop. I feel like that’s pretty insulting to these women who eat very healthy organic diets and work out very hard with personal trainers to achieve the way they look. Those of you shouting “photoshop!” seem either insecure or ignorant. Yes, a lot of photoshop happens in advertisements and it shouldn’t, but some of you are acting like pretty women do not exist in the real world anymore since the invention of photoshop. Silly.

navi'i September 28, 2012 at 11:13 pm

beauty come in any size and shape, yet mocking one of another is such ridiculous act, the way you hating those victoria secrets models is just as much as how fashion elitist mocking a big sized women.

this is what they truly want, women hating each other just because their body size, some women are naturaly thin, some women are naturaly big boned, some has wide hips, some has smaller hips….some are short, some are tall ,if the reason why victoria secrets pick the one is smaller sized, with 34-24-34 ratio is because thats what is requirement needed for fashion industry , just like how glamourous modeling and men magazines required a curvy and voluptous women. it’ is not justified that one is better than other, it only proof of preferences.

and if some woman trying hard to achieve a look and body like vs models while their body ratio is impossible for that, it just because they are only see things in black and white, like how many women spend money in breast and butt and hips implant coz they though that what is a woman should be looks like .

be wise without blaming and seeing things more in wider perspective, those skinny women that you hate is also struggled in their childhood where peoples making fun of them because they are being tall and skinny….yet now you blaming them for not represent the “actual” sized women. …be comfort with your own body without disgrading other size because variation is part of universe, but our culture trying to narrowing it by putting everything in box and trying to judge which one is better. its only in this country when i see peoples arguing that if you are too skinny or too thick.

Jenny October 2, 2012 at 9:06 pm

If you love your body you should take care of it. If you love your body you shouldn’t deprive yourself of food and water to be admired for your figure. However, if you love your body you shouldn’t “count on burgers, pasta, chocolate” (which have been heavily processed and lack nutritional value next to natural/clean foods) either.

Jenny October 2, 2012 at 9:20 pm

Also, I don’t think Adriana Lima or most of the other Angels have a 20 inch waist… and 32C? That means their bust measurement is 35 inches, which is a pretty high measurement for a lot of Angels e.g. Chanel Iman has a 32 inch bust measurement… so she’s either 30B or 32AA.

choji October 9, 2012 at 6:24 pm

you’re awesome for posting this up. real woman are not scrawny and boney. real woman are, simply woman.

but in todays world, why the hell do clothing stores sell plus sizes at such a high price…it’s not just mean it’s discouraging. because if a plus size woman cant fit in those scrawny clothing then that’s where the losing self esteem and lost of confidence come from. its hard to be curvy not fat because clothing stores sell skeleton clothes only. it’s sad…

jen October 18, 2012 at 1:16 pm

WOW this is awesome looking at aspects all around, I am irritated and always have been with Victorias Secret because they are not made to fit a variety of body types. Apparently victorias secret was that she was tall,thin and did not have a large chest. Its sad that women have to starve themselves to parade around in front of people. I never shop at Victorias Secret anyway but definitely would not after reading this. I had seen poeple walking around in these sweatshirts that say pink i thought they were cute and looked up where they came from and nope no way i could wear one, they only go up to size large. I guess anyone over size large is not good enough to walk around in victorias secret sweat pants wow how insulting.

Lizzie October 30, 2012 at 5:34 pm

While I do agree with some of your points, I don’t really think Victoria’s Secret is telling girls to develop eating disorders to be beautiful.
And for the record, all models everywhere meet the requirements that you so shamelessly hate. Victoria’s Secret models are actually considered “curvy” by the industry’s standards.
So just because you’re short and chubby, doesn’t mean you have to take it out on tall gorgeous women. Embrace your body shape and watch a Victoria’s Secret show while eating a huge chocolate cake or fries or something and gloat that you can feel comfortable without starving yourself.

Kelly October 31, 2012 at 4:33 am

Those models work very hard for their bodies, what is your point? You don’t blame basketball player for being tall, football players for being buffed out, or ballerinas for being thin, or do you? We all do the bestwith what we’ve got, and sometimes a dream doesn’t have to make sense to other people. Sometimes the things we are willing to sacrafice and endure, which I can relate to as a runner, don’t make sense to other people. And you know what? We ALL have had careers we considered as a child that we realized were not right for us. That doesn’t mean we grow to think they are stupid, but just not right for us. I used to want to be a doctor too, then I realized I was horrible at chemistry and didn’t want to take 10 years of college. That means NOTHING as to me mocking the profession or degrading my capabilities when I laugh at having wanted to be a doctor any more then when I laugh at when I wanted to be a princess. It was just something I considered. It is always humorous tosee where we end up in life compaired to what we invisoned as eleven years olds. BITCH, get a life!!

Florence November 16, 2012 at 10:49 am

Yes, they work hard for their bodies.
Yes, they have chosen that career path.

The point is that these women are depriving themselves unhealthily, yet they are being idolised by thousands of women around the world and men are expecting women to look like this.
The fact is that these ‘perfect’ women are far from the norm, yet they’re doing it for beauty and idolisation. Basketball players and ballerinas are doing it because they are optimising their bodies to function for their sport, not because of looks.

Florence November 16, 2012 at 10:43 am

I just want to say thank you.
As a teenage girl, this is a refreshing change to the typical ‘omg she’s so skinny and gorgeous’ remarks that just make me look at myself and feel like I am unworthy and unattractive.
Despite being well within the healthy weight range for my age and height, I’m still politely considered ‘curvy’ because I don’t have a flat chest and tummy. To be honest, unless it’s unhealthy then every body is beautiful and we’re all different.

Hooray for body-pride.

jade November 22, 2012 at 2:46 pm

hahahahaha.Are you serious?I am 5’3 and weigh 113 with a cups.No guys like me and I would KILL for your body type.Dont complain cause you got it all.This kind of stuff is ridiculous!Everywhere you go curvy curvy curvy curvy cury CURVY CURVY I hear guys say all the time about other girls if they had bigger tits theyd be an option.I cant wear anything.Not even normal tshirts because I look like a man.tank tops either with barely a difference between my chest and tummy.V-necks?Nope.When I do wear them I have to wear really high tankstops otherwise my grandmother calls me a whore.Now lets get into real shit.Strapless shirts and tubetops.Those are my I wish shirts.Wanna see me wear one of those?No.No one does.I am overreacting not gonna lie but I am sick of this.Victoria secret “hates” everyone that doesnt have a model body and fake tits.

Madi November 23, 2012 at 8:54 am

Those girls work hard for their bodies and there is nothing wrong with Victoria Secret showing it – they obviously like to use a certain body type in their adds, so what? Everyone is the shape they are suppose to be and not everyone is going to look like a Victoria Secret model.

People should take a little responsibility for their own body image, someone else’s body shouldn’t make you feel bad about your own – that’s the same as saying you don’t like people smarter than you because they make you feel less intelligent or that people shouldn’t be taller than you because it makes you feel small.

If your happy with your body then why criticize Victoria Secret and their models for being happy with their own bodies.

Christina November 25, 2012 at 5:20 pm

Unfortunately I did not have the time to read all of the posts on this article but felt I had to throw my 2 cents in. I disagree with most of the posts as well as the article. I am a 40 year old mother of 2 boys ages 11 and 14. I have always struggles with my weight and since having children and aging I am not the same woman I was at age 20. That is okay. Why? Because that is life and I am content with mine.
I am so sick and tired of people always wanting to place blame with anyone but themselves. It is not the media, companies, schools, peers, etc. that have given you a poor self-image. Parents quit parenting in this country a long time ago. Parenting is not putting passwords and locks on the TV’s and the internet. Parenting is teaching your children to make good decisions on what they say, do, see, and feel. I was a kid once and am not so misguided as to believe that locks and sheltering my kids will protect them from everything. Your kids will be entering the world one day and it is our job as parents to give them the tools and weapons to survive and thrive. When we go out for an evening and leave our children at home we do so with trust. Trust in ourselves that we have taught them what they need and trust in them that they will make good decisions (they will make mistakes but as long as they learn from them mistakes can be blessings in disguise).
If you put a loaded gun in a locked drawer and tell your kid don’t touch and don’t tell them why, guess what, the first thing they are going to do is head for that drawer the minute you are not looking. If you teach them why the gun is dangerous and the proper way to handle it, then you take away the mystery. We are living in a nation of sheep that simply follow anything that is told to them and do not use their brains.
I am sure that the most common answer that I will receive is one that I have already seen posted. “What about those mothers/fathers that don’t role model for their children?” I wish I had a good answer. I wish I could raise the world. All I can do is raise the ones God has blessed me with and feel confident that they will pass on those lesson so that maybe my grandchildren or great grandchildren will not have to face these same issues.
I do not shop at Victoria Secret because they simply don’t carry my size. Is is my right to slander them for that? NO!!!!! That is their prerogative. There are plenty of other companies out there that do cater to women my size, so they get my business and money instead of Victoria’s Secret. That is MY prerogative. Before you start judging others, look to the inside first.

Jordan Price November 28, 2012 at 2:59 am

I was apalled at Victoria Secret while I read this. Teenage girls are self-conscious enough about their bodies, we don’t need these “hot” girls with their unrealistic measurements strutting around in their underwear for a huge clothing brand reminding us of how we look. After looking up the ideal weight at 5’10″ for a VS model and a healthy woman, I learned that VS model should be 110 lbs, and an average woman should be 135-160 lbs. It is disgusting that the smallest difference between them is 25 lbs. I, personally, as a young teenage girl, do NOT want to totally risk my health and IQ levels just to be stick skinny and be an underwear model. Yes, I must admit, there is a small part of my brain that does want to be that skinny and be able to show it off to the world, but I would rather keep my good reputation and be working as a scientist or a doctor and be content at a healthy weight and not have to worry about gaining a pound

Laura November 29, 2012 at 11:13 am

One thing I kind of wondered while reading this: do they get their periods or are they too skinny?

Aimee December 4, 2012 at 11:53 pm

“I love my body” was referring to the new Body by Victoria line of bras and panties or whatever, not these models saying they love their bodies. I understand where the author is coming from here, being a curvy girl myself, but really this article just comes across as envious and rude.

Just because these women are skinny and have weird diets, doesn’t mean they are lesser human beings. Don’t runners have strange diets in the weeks and days before a big race? Why should these models be criticized for their liquid only diet before their show?

And maybe they used to want to be other things, doctors, scientists, etc, doesn’t mean they can’t be those things still. One of my favorite shows on Fox News (The Five) has a host occasionally who used to be a Victoria’s Secret Model. Turns out they can make something of themselves, because apparently they are lesser mortals for wanting to be models too1

sunfloweranchorlove December 5, 2012 at 3:10 am

Ok, so coming from a vs associate, I am pretty annoyed after reading this article. You can knock the models all you want, but dont knock the company as a while. I know for a fact that as a bra specialist, i have made women of all shapes and sizes, from all walks of life feel sexy and confident in themselves if only for a minute. I get women and girls in everyday who dont like their and arent comfortable in their current bras. And 90 percent of the time, those women who come in frustrated and unhappy leave with a genuine smile and the confidence that only comes with good fitting undergarments and lingerie. So before you trash vs as a whole, take a second to actually enter those fitting rooms and get fitted. This is coming from a proud 5’1″ 130lb, size 4 32 ddd cheeseburger loving vs associate!

Jenna Thompson December 5, 2012 at 11:25 pm

I’d like to state my opinion in the least negative way possible.

After reading “My first thought was” in your post, I knew you were going to say your positive feelings to later contradict them with an expectation that wasn’t met.

In this post you seem to refer to Angels as “un-realistic” and in a sense imply that they’re not a good reference to society. As we all know, women come in a variety of shapes and sizes and what is considered a healthy waist measurement is 24 inches. The averge waist measurement on Angels is 22–a mere 2 inches smaller, putting a model on the “brink of starvation”. So any woman with a waist measurement of 26 inches must be on the brink of obesity.

I would like to add your bash on Adriana Lima’s diet. She claims to cut out solids nine days before the runway, and water 12 hours prior. For the remaining 356 days of the year, she maintains a normal and healthy diet and exercise regimen. Cutting out large quantities and types of foods is called fasting and if you’d like any facts to back it up, research it on any scholarly site.

I’m not going to point out flaws in every point you argue because you’ve right to your opinion. I must add, though, genetics, upbringing, and many social factors tie in to how you view controversial situations, such as VS Angels’ diets and obligations.

Keep in mind that Angels don’t lead miserable lives; they are angels because they LIKE what they do. These models are typically and genetically thin, making it considerably easy for them to be 5’9″ and 115 pounds.

Just like a Jew would disagree on some terms with a Christian, a size 6 will disagree with a size 2. WE’RE ALL DIFFERENT, bottom line.

Scotty McGirth December 6, 2012 at 1:02 pm

Fatty’s gonna fat

Katie December 6, 2012 at 9:41 pm

I so badly wanted to like this post, really I did. I have never been a fan of people who emulate extreme dieting, like that of the Angels, and here’s why:
I’m cursed-yes, cursed- with devastating health problems in the form of vitamin and mineral deficiencies that I’ve battled for years that have made me become very skinny and lanky. I’m a 20 year-old, 5’5” girl weighing in at a little over 95 pounds, but don’t be fooled, because it has not left me looking like any kind of runway model. Women often groan with disdain as well as lack sympathy entirely if they ever hear me so much as complain in the slightest about being so skinny, and I imagine it wouldn’t be too far of a stretch to assume I’d illicit a similar response from the author of this piece. What some people fail to realize is that there is a lot of pain and insecurity associated with the other end of the spectrum too. I can’t sit in a chair for more than five minutes without feeling my bones piercing through my skin. Much like heavier women, I too get embarrassingly winded and out of breath when I climb a flight of stairs and I, much like them, have trouble finding clothes that fit or look good because the only shirts that fit me come from children’s stores and they rarely sell pants with a 23″ waist and 36″ inseam.
As someone facing a very similar struggle with body image, this piece was almost painful to read. A particular part of this article that struck me was this-

“During the breaks, they played pre-recorded footage of the Angels preparing for the Fashion Show, or talking about each other, or performing various other tasks that made them seem like real people, despite the fact that not a single one of them could have stood, legs parallel, and forced her thighs to touch each other.”

It’s as if she’s implying that because their thighs don’t touch, they’re less human than everyone else and that thinness is akin to being a bimbo. Well from my perspective, I wholly refute what she’s saying. I would give anything to be able to make my thighs touch because that would mean that I’m slightly healthier and might be able to shop at stores made for my age group or be able to go to a family gathering where someone doesn’t sit me down to ask if I have an eating disorder. And I would certainly hope that someone wouldn’t consider me not a “real person” because they think I purposely made myself look like this.

What I’m saying here is not to advocate the way these models try to lose weight as being right. It’s a dangerous practice that promotes bad eating habits to be picked up by those who envy these models’ bodies. Instead, this article propagates a notion that’s almost a kind of reverse discrimination because it teaches you that bone-thin women are of no value and that while the rest of the world may not recognize it, heavier women should bear in the back of their minds that they themselves are inherently more beautiful and worth far more than skinny women because all of them are nothing more than some kind of self-absorbed robots. What I do mean to say here is that it is hard to be stick-thin when you don’t want to be and don’t have the choice not to be, because people don’t commiserate with you because they think natural thinness is some kind of blessing. If you take away anything from this, let it be that it is not weight that is a determining factor of someone’s character. If you expect me to not stereotype you as being lazy and greedy because you’re overweight, please don’t think the equivalent of me because of my joints are angular, or my fingers are bony, or my thighs don’t touch. If you look for the person’s true value through their words and actions rather than their appearance, you’ll soon find the world to make a little more sense.

Jennifer December 8, 2012 at 4:43 pm

I completely disagree with your statement about Marilyn being someone who’s beauty has withstood the test of time or someone that young girls should be striving to be beautiful like. Marilyn was a known adulterer. Yes she was curvy, but her entire career she was told to lose weight and I’m positive that was one of the reasons she succumbed to the drugs that eventually killed her. You are doing what millions of women in this country are doing. Idolizing curvy girls for their beauty. Guess what women come in all shapes and sizes and that’s something people claim to be celebrating by using Marilyn as their stepping stool. I’m a curvy girl, but I used to not be. I used to be just as skinny as the Victoria Secret models and yet I was still made fun of every single day for being too skinny. So I decided to binge eat to make myself more curvy. No one ever told me that it was ok to be skinny. I was told that curvy girls were the ones who were pretty not girls like me. Beauty not based on size is something we need to be instilling in today’s young girls, instead of praising someone who worked to tear apart marriages and overdosed. Just remember eating disorders and dieting come in all shapes and sizes just like the people who have them.

Veronica December 11, 2012 at 11:15 am

Reading this article and the comments made me incredibly frustrated. I understand where you’re coming from, but people PLEASE do your research! Love Your Body never was, and never will be a campaign for women’s bodies by victorias secret. Body is the name of a bra type they sell in stores, and if anyone bothered to look that up or go into a store, you would know that. They were marketing to people to love their BRA and the way their BRA FIT THEM. It was never a ploy against curvy women or fat women, you guys honestly got a little bit butt hurt, i know plenty of curvy women who shop at victorias secret, but realistically, no normal bra shop sells bras for bigger women, everyone knows that there a special companies who make them.
now attacking women about their body image is just wrong, whether fat, skinny, curvy, normal, or whatever!! just stop, seriously, its annoying to hear women bicker about which one is prettier, who’s more real, and blah blah blah. just shut up. Some people are born thin, some are born fat. that is not the point is that you need to be healthy for your height and age! being too thin causes illness, and hate to say this, but being too curvy is a problem! it causes unnecessary stress on your body, can lead to cancer, and multiple other things like high blood pressure and diabetes. Being on this world isnt to belittle others or a competition to be the prettiest, its about LIVING LIFE and making POSITIVE changes to a corrupt world and most importantly BEING HEALTHY!! whoa, big shocker, right? everyone has problems with another, but we need to start worrying about ourselves and keep our nose out of things better left alone, like complaining about a stupid marketing campaign. Go live life and make something better of it, teach girls to be healthy and accept everyone, instead of saying one is better than the other just because of size.

Nessa December 16, 2012 at 12:43 pm

I think the conversation that this post sparked speaks the real issue of the VS campaign. The issue of conformity. Whether or not you think the VS models are beauitful, the problem is that they all have the same essential look. This narrow standard of beauty makes a lot of women feel inadequate and long for the days of yore when “women looked like women”. These women in turn critize women who look, naturally or not, like the VS models.
In the end, all women are victims because we are not encouraged to love our bodies. The only way to solve these problems are to widen our perceptions of beauty and encourage a natural and healthy lifestyle for everyone–whether you’re size zero or not.

Maria December 26, 2012 at 5:15 pm

Hey, I might be a year late into the conversation but I read this and remembered your post, just thought it might be worth it to point out that not every VS “angel” thinks the same way and some of them are well aware that they got lucky with their genes and don’t encourage even beautiful girls to go into modeling. Plus they don’t only model they actually try to do good things for the rest of the world.

kitty December 30, 2012 at 8:26 pm

Just for the record the Campaign I Love my Body was in reference to their line of bras called the body bras and it was a campaign to celebrate a new bra that was launched in the body line. Victoria Secret is a designer label they choose the sizes based on the type of people they want to wear their stuff. I realize that the company does perpetrate a particular type of body but they do good work as well. All of their employees are trained on how to help women no matter their size. They measure and encourage women to wear their right size and even if they do not carry the size the employees are more than willing to help them find stores that do. I don’t fit into their stuff either but they were great when i needed to find a size. I can understand being upset about body image but taking an add campaign out of context is a bit silly

Kenna January 4, 2013 at 9:09 pm

Im only a teen. I have always been at a healthy weight but have always wanted to be skinny. i was passing by pics on google and when u pass by this picture they look annorexic, this is not sexy. at one point in time i wanted to be that skinny… what was i thinking. i used to be upsect cuz i almost believed that if you did a simple diet you could look like that. what they go through is not worth it and i dont see why everyone thinks being that skinny is sexy, it isnt. i thought being annorexic is bad obviously the world wants young girls to be unhealthy. i am 5’7 and 140lbs and i love my body i am a size 5&7 in jeans and im cool with it. i never got anything at victoria secret because of the price but this makes another reason why i dont want to buy anything from there. this website has changed my whole thoughts on victoria sectrets models. everyone is sexy in their own way i think “sexy” should be based on personality not looks because over time looks change personality doesnt.

Abigail January 6, 2013 at 1:59 pm

This article’s really good however I do think that what these models do is unhealthy. I’d much rather see slender girls up there than skinny ones! I get it that people who exercise think it sucks they get slammed for having a good body, but for a majority of the population they can’t achieve the 5’10 size 2 proportions and that’s no reason to criticize them for wanting to see more women out there who happen to be a more achievable size. And since a majority of the women who will be buying the products can’t have such a ‘perfect’ body why not model it on the women who will be buying?

Anna January 8, 2013 at 12:49 pm

Haha wait a minute, your examples of ideal female role models are Christina Hendricks, a B-list TV actress who shows her boobs a little too much, and Marilyn Monroe, a sex-exploited home-wrecking drug addict who had the intelligence level of a monkey? Bravo. Way to slap feminism in the face. I mean you really add fuel to the fire by continuing to idolize idiotic women for their bodies rather than their minds. Do you SERIOUSLY not see how that is the problem? You’re contributing. Know that.

What about Tammy Duckworth? She lost both her legs in Iraq then was elected into congress. What about the 14 year old girl in Pakistan who was shot in the face for protesting her right to an education? What about Hillary Clinton? One of the worlds best political masterminds? You know, women who don’t care enough about Victorias Secret to even comment on it because they are too busy USING THEIR BRAINS. I mean SERIOUSLY Marilyn Monroe? THAT’S YOUR DEFENSE? You disgust me.

I am a self-respecting female in my 20′s. I’m not a tiny Victorias Secret model. I still buy their underwear because it’s made from quality material and is a lasting product that I find to be worth the money. I also don’t care about what the models look like, nor do I watch the fashion show. Wanna know why? Not because I find it offensive, not because I think its degrading or insulting, but simply because, I have more important things to do. It’s sad that you do not. These women get paid MILLIONS of dollars to starve themselves and walk around half naked. You would too for that much money. Why do you care? How about you stop wasting your time trying to justify to easily influenced young girls that it’s okay to be fat because some idiot pill head back in the day was, and work on justifying why IT DOESN’T MATTER WHAT YOU LOOK LIKE OR WHAT ANYONE ELSE LOOKS LIKE IF YOU ARE SMART AND DO SOMETHING WORTHWHILE AND INTELLIGENT WITH YOUR LIFE.

Seriously, it’s women like YOU, who don’t understand this problem that make it worse. I mean, Jesus Christ, get a better hobby.

Ulrike January 9, 2013 at 8:03 pm

This goes out to all of haters who are calling this girl fat:

If you’re so secure with yourself, why do you feel the need to call anyone who does not share your point of view “fat” and unhealthy. If all you can do is call someone fat because they choose not to starve themselves on a daily basis, your worldview is simplistic and rather stupid. There is room on this planet for all shapes and sizes. You don’t need to be a size zero in order to be happy in life….Open your mind.

Noneofyourbuisness January 12, 2013 at 8:28 pm

Okay, let me just clear things up. I myself am probably just as skinny as the VS angels and according to that I’m some sort of self absorbed robot? NO. Just no. I am a smart successful person who has a lot of friends and a good life and according to this I should be hated because I’m skinny? I understand what your trying to say, that just because your fat doesn’t mean you’re not a real woman. But after I read through the first few comments my feelings got so hurt that I went up to the mirror and tried as hard as I could to get my thighs to touch. And they still didn’t. What I gained from those comments were blisters on the insides of my knees. I agree with what those people trying to defend skinny people are saying, just because you’re skinny doesn’t mean your supposedly “unrealistic”. Please, my body is naturally slender but according to some people I’m a self absorbed and unreal and I “diet”. I have never once dieted in my life, I probably spend more time on the couch and eating cheeseburgers than a normal person and the truth is, I’m trying to get fatter. And I’m not doing it to get “boobs” or a “butt” I couldn’t care less about those things and I’m not jealous of girls who do have them, mind you, unlike most people I have no lust craving at all. I believe a beautiful woman is one with curves, and who aren’t afraid to finish their meals three times a day. Unfortunately for me I was born with a body condition that burns fat faster than other peoples bodies so my whole “trying to get fatter” thing is not working out. Also, somehow, I get full more easily than others so I end up not finishing my meal. But my parents and unties, uncles and grandparents try to get me to eat more, and you know why? Because they know what true beauty is. My friends unfortunately don’t. They’re always going on about how lucky I am to have a skinny body and ho they are fat, but they are definitely not. They are all beautiful girls who I think are more pretty than me (which is why they are all popular) but they don’t see themselves as I see them. One even didn’t eat anything for almost an entire week in efforts to get skinnier! Do you know one week is approximately how long we will last without food? My friend didn’t know this and she almost killed herself! I was so frustrated after she told me this. I also agree with you guys about our role models, what we grew up with and social media these days. Our role models are so inaccurate! Barbie for example. Why are her legs so long and her wait so tiny? All the barbie company is doing is making people depressed and hate their body. I am totally against this.

saad January 28, 2013 at 12:04 pm

That was great post …. just wanna thank STUMBLE UPON to bring me up here :)

angie5297 January 29, 2013 at 12:47 am

So you are only a “real person” if your thighs touch? I agree with a lot of the points in this article, and that their diet seemed VERY extreme. I would feel very sick if I didn’t have food or water for even 12 hours. But what bothers me about it is that every woman is a REAL woman and a REAL person. Even the women front this fashion show who you do a really good of portraying as “airheads” are real women; no more less woman, no less woman than any other woman on the planet. We HAVE to stop judging each other!

Casey January 29, 2013 at 9:14 pm

I’m 5’7, 36, 26, 36… Just a bit too short and I weigh just a bit too much to be a model- skinny but still curvy; on the fence.

My take is that this is more of a health issue than an attractiveness issue.

Being too skinny can be unhealthy, as well as obese… But there is a fairly wide range of body types in between that would be nice to get out there on magazine covers as well for little girls to look up to and to have a more realistic expectation of body image (generally speaking for most people).

The problem is that there’s few “healthy” bodies being celebrated on magazines…

When I say “healthy” I mean for the general public… What may be healthy for you, might not be for another individual. You might be fine at 5’10 and 115 pounds but for most other people they would have to starve their body to get to a similar height vs. weight ratio.

VICTORIA February 1, 2013 at 10:14 am

As a long time fan of VS and as a college Journalism degree holder, I’m embarrassed for you.

Love My Body is a collection of….LOTIONS.

Please don’t look for a story when there isn’t one. You are judgmental and in your own way a self righteous alarmist.

You can knit-pick on what these women eat or don’t eat because you think reading one article about their diet is true? God forbid though if one of these models picked apart and made fun of what you ate for a day (while in your ratty disgusting sweats.)

You should be ashamed of yourself. VS is beautiful, it’s fantasy, and it embodies the sexuality of women for any age or size.

Not only does your opinion suck, you have the research education of a 5 year old. Do some actual reading.

Have you ever actually had a conversation with a VS model? They’re playing their part on the runway. Just as you are sitting on the couch with your notepad in your ratty sweats being the anti-VS girl.

Don’t think for one second you’re promoting healthy body image or raising awareness that VS doesn’t “love their bodies.” What your promoting is body shaming for skinny girls.


Kiki February 10, 2013 at 1:55 am

I am glad someone said this, Victoria. I have had a brief conversation with a VS angel and she eats a very healthy amount she also trains to have that body.

I get very tired of some women (not all) talking about curves. I am naturally thin. I don’t even weight 100lbs. Not by choice either. I have struggled for years to gain weight. I do it by gaining muscle mass not fat. And for those women saying that VS doesn’t carry bras for larger breast they also don’t supply bras for me which are 30C. Most of this country doesn’t carry my size.

I am very tired of women hating on women. Maybe you are really just hating on yourself or maybe it makes you feel better. Either way we all need to stop this. We should just love and accept one another.

Monika February 15, 2013 at 2:53 am

Love VS clothes! Fits me just right!

Melissa February 21, 2013 at 1:40 am

I am not one to usually post but I have to say I think this articles blows things way out of proportion. I know all the tricks done with photoshop, I am a graphic designer. I am not thin, in fact I am pretty plump, but I dont think it is fair to go around saying how bad it is for VS (who cannot use photoshop during their show) to display their angels who have amazing and HEALTHY bodies. They are not skinny, they are healthy. In fact they probably weigh more and are healthier than most women in the world. It is not as if they are a size 2 and 6 feet tall, VS models are a size 6 or 8 if not a 10.

The fact of the matter is that countries such as America or England people dont take care of their bodies. A healthy body needs about an hour and a half of cardio activity to be healthy and most people dont even get a half an hour. Instead we say “fit isnt beautiful, put ‘real’ women up.” In the end it is just a cop out. It is easier to demand to have unhealthy “REAL” women (take a health class, they are unhealth) advertized than demand that there are healthy women such as VS angels as apposed to most other models like Kate Moss. Why not say to yourself “I really need to start eating healthier and working out to have a beautiful healthy body” rather than “Oh look at those beautiful thin girls! That is bad!”

The fact is if you feel bad about your body change it, dont sit there doing nothing about it and putting people who do work hard at it down to make yourself feel better. I dont have the body I want to, but I know I have no one to blame but myself because I dont put the effort in to being healthy.

I love seeing the angels because then I think “hey if I put effort in to being healthy they way I should then maybe I will have that kind of body!”

And for the record I saw the the same VS show mentioned to here and I in no way got the impression that they were putting down what they wanted to be when they grew up, in fact they said they had really big dreams, almost as if they didnt live up to them. As far as Lima’s diet Huffington is the only one that mentions that and everywhere else it says about how healthy they eat and the Huffington writer was oozing with prejudice.

The fact is with modern culture we are pathetic and blame everyone else for our shortcomings rather than to strive to be the best we can be. The VS Angels work to be healthy and have the best bodies they can have, and anyone who puts that down is being small. I am sure I will be bashed beyond belief for what I have said here, but frankly I dont care and someone has to say it because maybe someone will wake up and improve themselves and their health after reading this rather than putting others who do down and push their guilt on to them. Take some responsibility for your choices.

If you are going to speak out against something speak out against the over use of photoshop that makes women feel bad for skin folds they have when they bend and make them think they are fat! Speak out against the actual unhealthy modeling going on! Or speak out for EVEN WORTHIER causes such as victims of abuse! But dont put down those who are healthy because you arent and dont do anything to be.

Diana February 21, 2013 at 3:26 pm

What you ignore is that you don’t have to be thin to be healthy.Or thin to be fit.If you’re considered normal weight by measures and BMI you’re fine.I wish people saw that- that normal healthy body has a wide range of measurements and BMI and those are equally beautiful and acceptable.

liz lemonade February 27, 2013 at 1:13 am

I found this article while searching the internet for reasons why VS no longer carries the bra sizes 40-44 in stores anymore. They make you buy an extension pack for their bras, which are costly already. If they needed extension clips for bras, why don’t they just sell the size 40? It is like they are discouraging women who have a wider bust line to stop shopping at their stores, and stay home to shop online (they do sell 40-44 sizes online). I just wish that I could go to the mall when my underwire breaks and I need a new bra, but no. Loved the article BTW.

Jo March 2, 2013 at 10:45 am

They laugh at me for being an aspiring IT specialist. I laugh at the remarkably narrow scope of their lives. They’ll probably have no source of self-esteem once they hit 50.
I am naturally thin, and naturally thin girls don’t look anything like that. It’s like their bones are too big for their bodies.

Mz. TaylorM March 2, 2013 at 9:13 pm

I see a lot of back and forth but I personally think the point is…all shapes and sizes should be celebrated. All women should love themselves. But to say that only size 5 and down are acceptable??? That’s crazy! I have struggled wh weight all my life. Now that my first baby girl is on the way, I’m still struggling lol. But I don’t want my daughter to grow up thinking that her size will be acceptable, I don’t want her to be made fun of because her thighs are larger than the average child.

Callie March 15, 2013 at 6:31 am

I’m sorry but ‘pasta and burgers’ hardly constitute a healthy, balanced diet. For food to be ‘real food’ it doesn’t have to be of the fast food variety. There are a lot of sources of ‘energy’ that aren’t chocolate, burgers or coffee. These foods are fine in moderation but you make it sound like they are your main food sources. I agree with most of your article but I think you ignore the healthy middle ground between starving yourself and eating foods that in excess are damaging your body. If you love your body, treat it well.

xia March 15, 2013 at 7:07 pm

You are so stupid. Victoria Secret models are so beautiful. If you do not want to look like one then you are so stupid. Being skinny is beautiful. Being fat is the ugliest thing ever. If you are fat, I am not saying you are a bad person. You could be a good person, but the bad thing is that you are ugly. There is nothing wrong with being fat, if you want to be overweight or skinny, then that is your choice. You could be BEAUTIFUL on the INSIDE but super extremely UGLY on the OUTSIDE. Fat people and skinny people are the same. Fat people are unhealthy and ugly and can’t control themselves around food while skinny people have to watch what they eat. But if starving is what takes to look beautiful on the OUTSIDE, then do it if you want. If starving yourself to be skinny makes you happy, then do it if you want. If eating unhealthy and being ugly makes you happy, then do it if you want. Being average weight is also ugly. You have to be skinny to be beautiful on the outside at least. Do what ever makes you happy whether it be starving yourself or stuffing yourself.

Alex March 18, 2013 at 10:54 pm

I’d love my body too if it looked like theirs…But, you know what, I love mine as well. And I will still continue to shop at Victoria’s Secret. Models in every single fashion show are selected based on the specific requirements of the designer/s. In this case this equals tall, slim (bouncy not jiggly) and beautiful girls. Big deal, specific requirements not dissimilar to this is the case in ALL fashion shows. Also, the hair and make-up is done exactly the same for each model in ALL fashion shows, it is a ‘look’ the designer is going for – flirty, fun, youthful, sexy etc. And yes, that models reflection that she used to want to be a doctor or pro soccer player is pretty freaking funny considering the contrasting profession she now finds herself in. She’s laughing at herself, it’s called a sense of humour. I bet we could all look back at some of our childhood dreams and laugh, I wanted to be a mermaid…what a dim wit :) Also, I understand that Adriana’s pre show diet seems extreme, but what would you call a professional athelete’s dedication to the sport? Extreme? Yup. Take it for what it is, stunning women selling lingerie because they get paid well for it. Hey, at least they’re smiling and look like they’re having fun when they strut down the VS runway – not the same could be said for the runways of Paris or Milan. Let’s celebrate their beauty, jealousy and resentment are horrible and distructive attributes.

Kelley March 26, 2013 at 9:29 pm

I certainly understand the viewpoint for this article. I see why some women get upset at the idea of women wanting to be VS models, why they would do it to themselves, and how sad it appears.

You know why I see as sad? Women who “love themselves” and their unhealthy, overweight bodies. Women who love themselves, who treat their bodies terribly with fast food, processed foods, soda, cigarettes, alcohol, and other bad habits out of “love”. I don’t mean to say that not being 5’9″, size 2 is at all realistic or normal. But why is it that skinny girls who look like a VS model are shamed because they limit the crap they put in their bodies, see nutritionists, and drink tons of water?

What I gathered from your article, is that it’s okay to be lazy with your health, eat badly and still love yourself. But it’s not okay to want to be thin and love yourself… only sad and pathetic.

I work out, and I eat regularly, and I’m 5’9″, size 4. I’m thin, toned and could very well be a VS model. I suppose according to this article, my body type is unrealistic and unworthy of self love…

What a shame. I was under the impression that beauty comes in all shapes and sizes but the American woman doesn’t want to see skinny beautiful women… only ones that look more like them. Sounds like jealousy to me.

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