The idea for Curvy Girl Guide came to me while I was brushing my teeth.
It was November, and I was thinking about how I had wanted to order some wide calf boots, but I couldn’t find a picture online of someone who looks like me, wearing them.
I spit, rinsed and called my partner, Heather. She was used to getting these calls.
Oh my God, I just had the best idea…
But this time, she didn’t think I was crazy. 24 hours later, Curvy Girl Guide was born.
This movement has been life changing, and our next project represents every reason we wanted to start it.
The women of the Curvy Girl Guide have partnered with Lands’ End to celebrate women of all sizes this swim suit season. This summer, we’re done hiding in cover ups and giant t-shirts. This summer, we are going to own our bodies and get in the pool with confidence.
Consider this your Save The Date, for an event that is going to take over Lands’ End, the Curvy Girl Guide, New York City, as well as National television.
We’re ready to show the world what real, confident women look like.
We have so many announcements and information to give you, but first, check out the details below to learn about all the ways we plan on giving you a chance to get a swimsuit you’ll love, as well!
Save the Week to Tweet! – May 23 – 27, 2011
Join National Swimsuit Confidence Week and Save The Week to Tweet!
Announce and Display Your Swimsuit Confidence for a Chance to Win a $500 Lands’ End Gift Card.
Celebrate women of all shapes and sizes, and inspire them to have fun this summer by taking part in National Swimsuit Confidence Week. Lands’ End, together with 21 real women from Curvy Girl Guide, will launch the first National Swimsuit Confidence Week May 23 – 27, 2011. You can be a part of this nationwide effort to inspire women to get off the beach chair this season with confidence.
Here’s how you can participate:
Get the Twibbon – Click here and display the “I have swimsuit confidence!” Twibbon on your Twitter profile photo. Send a tweet to @LandsEndPR proclaiming “I have swimsuit confidence!” #landsend for a chance to be entered to win a $500 Lands’ End gift card – winner announced May 27.
Participate in a Week of Tweets – Mark your calendar each day May 23 – 27, 2011 from 12:00 – 1:00 p.m. CDST so you can join in the series of National Swimsuit Confidence Week events on Twitter. Follow @LandsEndPR and tweet at #landsend. We will be announcing exclusive swimwear promotions, giving away great prizes and inspiring women to embrace their swimsuit beauty.
Bloggers Join the Movement – On May 23, 2011, 21 women from Curvy Girl Guide will show off their swimsuit confidence by posting a photo in a 2011 Lands’ End Swimsuit. You can join in by posting your swimsuit photo on May 23, 2011 to inspire your followers – send a link to libby.schmeisser@landsend.com for a chance to win one of five $100 Lands’ End gift cards.
Spread the word, join the movement and embrace your swimsuit confidence this summer!
Date saved. Three cheers for swimsuit confidence….and good ideas that come while brushing your teeth.
Eeeeep! Yaye for NY and bathing suits…I think!
What a fabulous idea!
So proud to be a part of all this (words I never expected to say while showing the world a picture of me in my swimsuit). Yay swimsuit confidence!
What a coincidence – I will be down in Myrtle Beach that week. Wearing a swimsuit. And all my suits are Lands End.
Maybe I will have my husband snap a picture. I’ll have to be drunk though.
Drunk swim suit pics totally count.
I was so with you until the part about posting a photo of myself in a swimsuit on my blog. I will have to dig deep to find my swimsuit confidence for that.
Take your time, there are still loads of ways to be a part of it without traumatizing your comfort zone. It’s a process. wine helps.
You can DOOOO it! Swimsuit and picture in a swimsuit are two things I never thought I’d put in the same sentence.
i’m stoked to be a part of this. STOKED i say!
SO excited, you are amazing!
Yay! I’m super excited you are participating with us! Confidence FTW!
What a GREAT initiative!!
You probably think I’m kidding when I say this is life changing, but I’ve gone most of my life trying not to be photographed in bathing suits (including the 8 years I was a springboard diver), so voluntarily taking a picture in a bathing suit, one that many, many people will see was huge. If I can do it, you can do it.
Ditto!
Amazing! And now to book my waxing session…
Date saved. And I’m nervous.
Me too!
Cool! & LOL & Indeed about the waxing…. ;p
I had a mini panic attack thinking about posting my picture…not like i get a lot of traffic on my blog though haha. i dont wanna scare away the few readers i have!
Do they have maternity swimsuits?
Kind of random- but going back to your inspiration for wide-calf rainboots, have you tried Ilse Jacobsen? They lace up and fit wonderfully!
It’s a Swedish line but there are somehere.
On another note, huge thumbs up for the Lands End partnership! It’s about time we all start accepting and loving ourselves!
Have a great summer.
Torrid has fabulous knee-length and over boots that are wide cut for all of us with muscly calves and cankles! As soon as my paychecks start coming in, I’m buying all of them!
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