The idea for Curvy Girl Guide came to me while I was brushing my teeth.
It was November, and I was thinking about how I had wanted to order some wide calf boots, but I couldn’t find a picture online of someone who looks like me, wearing them.
I spit, rinsed and called my partner, Heather. She was used to getting these calls.
Oh my God, I just had the best idea…
But this time, she didn’t think I was crazy. 24 hours later, Curvy Girl Guide was born.
This movement has been life changing, and our next project represents every reason we wanted to start it.
The women of the Curvy Girl Guide have partnered with Lands’ End to celebrate women of all sizes this swim suit season. This summer, we’re done hiding in cover ups and giant t-shirts. This summer, we are going to own our bodies and get in the pool with confidence.
Consider this your Save The Date, for an event that is going to take over Lands’ End, the Curvy Girl Guide, New York City, as well as National television.
We’re ready to show the world what real, confident women look like.
We have so many announcements and information to give you, but first, check out the details below to learn about all the ways we plan on giving you a chance to get a swimsuit you’ll love, as well!
Save the Week to Tweet! – May 23 – 27, 2011
Join National Swimsuit Confidence Week and Save The Week to Tweet!
Announce and Display Your Swimsuit Confidence for a Chance to Win a $500 Lands’ End Gift Card.
Celebrate women of all shapes and sizes, and inspire them to have fun this summer by taking part in National Swimsuit Confidence Week. Lands’ End, together with 21 real women from Curvy Girl Guide, will launch the first National Swimsuit Confidence Week May 23 – 27, 2011. You can be a part of this nationwide effort to inspire women to get off the beach chair this season with confidence.
Here’s how you can participate:
Get the Twibbon – Click here and display the “I have swimsuit confidence!” Twibbon on your Twitter profile photo. Send a tweet to @LandsEndPR proclaiming “I have swimsuit confidence!” #landsend for a chance to be entered to win a $500 Lands’ End gift card – winner announced May 27.
Participate in a Week of Tweets – Mark your calendar each day May 23 – 27, 2011 from 12:00 – 1:00 p.m. CDST so you can join in the series of National Swimsuit Confidence Week events on Twitter. Follow @LandsEndPR and tweet at #landsend. We will be announcing exclusive swimwear promotions, giving away great prizes and inspiring women to embrace their swimsuit beauty.
Bloggers Join the Movement – On May 23, 2011, 21 women from Curvy Girl Guide will show off their swimsuit confidence by posting a photo in a 2011 Lands’ End Swimsuit. You can join in by posting your swimsuit photo on May 23, 2011 to inspire your followers – send a link to email@example.com for a chance to win one of five $100 Lands’ End gift cards.
Spread the word, join the movement and embrace your swimsuit confidence this summer!