Wow, the swim suit models are actually…eating?
As we stood there with our plates of fruit, fresh bagels and crispy bacon, it was clear…we weren’t your average models.
We were just women. Some of us mothers. Some of us not. All of us unique in shape and size. But, with one common goal…to make peace with our bodies.
The partnership between Curvy Girl Guide and Lands’ End was organic and seamless, and represented everything we wanted for the women and teens who read this site.
It’s not just a bathing suit, you see. It’s a movement that has become bigger than ourselves. Hundreds of women posting to their blogs, taking to twitter and facebook, emailing their support and their photos.
It’s the birth of the confidence some of us have been lacking, some of us struggle with, and some of us don’t think we deserve.
Last week, a few CGG staffers joined Lands’ End in New York City for a full blown National Swim suit Confidence Week press tour, while the rest of the staff manned the site, launched the campaign and rallied our readers and community. And if this has made half as much of an impact on you, as it has on me…then we’ll never look at ourselves the same way again.
Here’s a look back at our week.
Monday, Heather, Jen, Emily, Greis, Daisy and I arrived in New York, and it was a whirlwind of fittings and prepping and everything you think a models life would be…only with way more carbs.
Tuesday we set off to Connecticut for an in studio interview on the show, Connecticut Style. It was the first day in our bathing suits…in front of a camera.
It went off without a hitch. No jitters, no anxiety, no self consciousness. (Mostly.)
Wednesday, we had a whirlwind day of satellite media tours across the country and back again. Speaking to news stations in your home town about why this movement is important, and how you can feel good about your body and in a swim suit this summer. We aired on almost 200 stations!
Thursday…we did it. Good Morning America. Times Square. Nothing but a bathing suit. It was the most liberating moment of my life.
First time readers, fashion magazines, and even celebrities flooded our inbox. Offering support in our site and in our cause.
Real women across the internet joined with us in solidarity, check out some of the gorgeous participants on Lands’ End’s facebook page!
We thought it would end there on 44th and Broadway. As we hugged in front of the hotel on a muggy Friday morning, climbing into taxis and going our separate ways. But, it hasn’t. Not even close.
Thank you for your support, and for joining us on this journey.
We have a long way to go, and we’re not stopping until we get there!