Don’t you wish you could be a part of a marketing team that did such thought-provoking things with the goal of changing people’s minds that it becomes one of the most talked-about POSITIVE body image campaigns?
The very smart, very brave, very conscious folks of Ogilvy Toronto, the parent company of Dove in Canada, did just that.
Dove’s 10-year-and-going Campaign for Real Beauty did something so sneaky, so compelling, it deserves to be shared and revered. Check out what they did in the video below.
The Dove® brand is rooted in listening to women. Based on the findings of a major global study,The Real Truth About Beauty: A Global Report, Dove® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study’s findings was the statistic that only 2% of women around the world would describe themselves as beautiful. via Dove
Angie Lynch is the founder and managing editor of the powerhouse women’s literary community, Smut Book Club. She is a Native Floridian without a tan, probably because she spends her days hard at work on the magical internet. For the past several years, Angie has worked way too hard at building clout as an influencer in food and margaritas as well as being a source for laughable pop culture commentary. You can read more from Angie on her blog, A Whole Lot of Nothing.