Disclaimer: This post and video contain images that may upset sensitive readers.
If you follow Youtube sensation, Lauren Luke, you may have been a bit surprised by her latest video. She wasn’t popping in to do one of her fabulous make-up tutorials, instead, she was sullen faced, covered in bruises, and showing you how to look your best the morning after…a beating.
You read that right. This is just one of the powerful new PSA’s from Refuge, a UK based Anti-Domestic Violence organization, who’s looking to spread the message: Don’t Cover It Up.
The graphic Youtube video show a bruised and battered Luke calmly sharing make-up tips and hair tricks for you to hide the effect of domestic abuse. While the bruises are fake, the message is not.
This is just one in a growing trend of explosive new media and grassroots campaigns for change; leaving cushy, star filled The More You Know commercials in the dust of obscurity and disconnectivity. I find the power behind this #DontCoverItUp movement, and others like it, to be moving, empowering and relatable. Frankly, I was brought to tears watching it.
But, what do you think?
Thousands of women are abused in this country every day. If you or someone you love is a victim of abuse, know that there is help and support.
image credit Grazia