It could be the new hashtag, #afhatesfatchicks.
Social Media has placed upon our doorsteps the latest in body hate news, Abercrombie & Fitch and their distaste for fat people. No wait, fat girls. Just girls.
You see, Abercrombie doesn’t make girls clothes past Large, but goes up to XXL for men. You know, for the football players and their All-American popular kid muscles.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids…”
“Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,”
I’ve been asked for my response to this article for two days now, and my immediate response was… Abercrombie & Fitch is still the in-crowd? Granted, I haven’t stepped into a store since the early 2000′s and the cologne fumes temporary destroyed three of my senses, but truly, I had no idea paying $200 for tiny pants was still a thing.
So yeah, I was a bit snarky and who the hell cares about the whole thing. Until I realized that for girls much younger than me. Girls in high school or college, who exceed the AF standard of beauty, this is a thing.
It’s a huge thing.
Because it’s another thing on top of a whole lot of other things that tell them they aren’t beautiful, they aren’t valuable, and they certainly aren’t worth designing for.
Because, you see, my thing is to keep pushing other clothing designers, ones not potentially living out crappy high school revenge scenarios, so that finding awesomely fashionable clothing for you and all your curves is a positive, fun and stylish experience.
And in my opinion, that’s what the 2013 in-crowd happens to look like.