So much.

I really haven’t talked a ton about our trip to Florida, and that’s mostly because over time, vacationing with kids has become a blur of car fights, chain restaurants and overdraft fees.

But in summary, we rented a huge house with some good friends and spent the week visiting relatives and having fun.  It was good.

While we were at Disney, more specifically while I was kicking Jude’s ass on the Buzz Lightyear laser ride (not every kid needs a trophy, people), I got a phone call…that I missed, because of aforementioned ass handing, and later returned after collecting my high score and infinity ego points.

Remember when I said I was tired of being shut out of the fashion process, that I (WE) was a size worth designing for, and that I was going to beat my drum until somebody, anybody, heard me?

Well, someone heard.

Lands’ End called.  They want to relaunch their plus size line, and they want…me.

Brittany, from absolutely nowhere Ohio, who has three small kids, who fluctuates between a size 14 and maternity jeans, who loves food dipped in cheese and collects bras with broken underwires, but loves the hell out of pretty clothes and her curves. Me.

Telling you I am excited and terrified would be an understatement, and as a year’s worth of plans and schedules unfold around me, I’m beginning to feel… empowered.

After returning from Florida, I told my dad I would be partnering with Lands’ End and their plus size line, and he looked at me like I had just put a baby in the oven.

Wait, you’re going to do this for plus size clothes?

Yes?

Why would you tell the world that you wear plus size?

I didn’t know it was a secret?

Brittany.

Why are we whispering?

You know, I don’t like this whole thing. I realize it’s probably generational, but I’m not ashamed of being plus size, and honestly, I just want some fucking clothes that look amazing on me, and I don’t really give a crap what they’re called…aside from, like, Fat Girl Stuff or Herpes Pants.  I probably wouldn’t wear those.

Two days ago, I returned from a trip to Lands’ End headquarters in Wisconsin, where I spent a few days listening to them talk about their brand and their clothes, and they showed me how much thought and time go into every single piece of plus size clothing. I met the people who researched it, designed it, created it, styled it, photographed it, wrote about it in catalogs and marketed it.

I don’t think I will ever again be able to try on clothes from Lands’ End without picturing all of them in the room with me.  Like that old Verizon commercial where like, 8 billion people followed that guy around to make sure his phone worked.  Which is hot and creepy all balled into one, because I’m kinda into voyeurism right now, and it’s hard to explain out loud.

So, after all that, listening to them talk about how much they loved their company and how they were so excited to embrace plus size…it was my turn to talk. My voice was shakey at first, but then it grew stronger. I said lots of Yes do this‘s and Stop doing that‘s.

I explained how tired we were of having to chose between old lady elastic waist house pants and wide fitting polyester Hello Kitty shirts modeled on fake plus-size women. How we want well made, trendy pieces, and to look like, I don’t know, regular people our age who walk around on the street wearing attractive clothes.

Plus size women, we’re just like you!

They asked me questions, from fabric to marketing. They physically took me through their line, piece by piece, and I told merchants and designers and heads of departments, honestly, what I loved, hated, needed to change OMGRIGHTNOW.

And they listened to me, hell, they took notes, pages of them, and made amazing, mind blowing plans.

When my plane landed back home, and Andy met me in baggage, he asked me what happened, and I told him, so much.

And that’s what I plan to change about how people and designers see curvy and plus size fashion this year.  So much.

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  1. kerry says

    I’ve been reading your blog and following you for a year or so. I have never seen you as a size. Just funny and witty and somebody i would totally date. But lately as you post pics and stuff- Umm you be creepin’ into skinny bitch territory! ha. You look great and just because some of us have boobs and a butt doesn’t mean we want to cover them up and hide. You go girl!

  2. says

    Did you tell them not all plus size girls are 6 feet tall? Cause no plus size clothjng seems to understand that. Also did you tell them some plus size people have flat but kinda wide butts? They don’t get that either. Great job! I’m so jealous. I’ve always wanted to be a model.But if they ask you if you know anyone who wants ro model swimsuits give them my name. So glad you are representing us.

  3. says

    I don’t know what the world has come to with plus size, but seriously you look far from what my mind says plus size is in that photo – you look awesome – way to go!

  4. says

    Herpes Pants = ridiculously hilarious.

    I am sofa king THRILLED you’re the new voice & face of Land’s End clothing. This is the best news EVER.

    And, personally, I think you are so beautiful NO MATTER what “Size” you are.

  5. says

    Land’s End is what I think of for tote bags and flip-flops, not plus size clothing. However, if anyone can turn that around for me, it’s you!

    Congratulations and thanks for being a voice for so many of us. Even though you do say the F-word a lot!

    xo

  6. Jenn says

    From one plus sized woman looking for real clothes to another, THANK YOU and please keep up the good work. I am also bouncing from 16 on a really good day to maternity, just because they are comfy. I go to work everyday hating my outfits but looking at the skinny girls wishing that I could find something remotely appealing. I HATE shopping, because most times I gotta take 3-4 sizes of the same items into the dressing room and who wants to try on 6 different items of the same shirt and pants. Maybe if there was variety, but honestly by the time I get to the 3rd change, I am just annoyed. LOL So good luck, and seriously THANKS!!!!

  7. Kim says

    Dear Brittany

    You are my hero. Seriously. When I first read your blog, I thought you were just some crazy, neurotic chic from the midwest who was funny as hell, but as I became a loyal reader, I see that you are a chic that MOVES MOUNTAINS while still being all those things. HooRah for every day women! You are MAGIC.

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